The hype is dying down just a little bit now that Premium Rush has been out for a couple weeks. FixieFamous came by the shop recently and shot a nice video of Jason going over the build and the movie magic that goes into making Levitt's bike look like it has been on the street for years, when in reality it is brand new. http://vimeo.com/48123596
The official movie bike that Levitt rode during filming will be on display at Interbike. Come see it at the Phil Wood booth if you are at the show. There will be no one signing autographs, no red carpet, just one sweet ride built out with tried and true parts meant to last.